GLOBAL MARKETING LEADER

Samuel Yang

Global Marketing Leader · 12 Years of Integrated Marketing · Cross-border Growth Driver

Building brands from zero to one, and driving global growth with data.

$15M+
Revenue Generated
12 Yrs
Integrated Marketing
20+
Cross-functional Teams
TOP 3
Kickstarter Crowdfunding
Samuel Yang · Global Marketing Leader
STRENGTHS

Core Strengths

Global Marketing Expert

12 years of integrated marketing (6 years domestic + 6 years cross-border), from startup to publicly listed company. Focused on product launches, 0-to-1 brand building and user growth; led projects that generated over $15M in cumulative revenue.

Effective Leader

Managed 20+ cross-functional teams spanning project management, overseas performance ads, PR, KOL, visual design and global exhibitions; successfully launched multiple hit products and million-dollar crowdfunding campaigns.

Data-driven Innovation

Skilled in user research and precision targeting; led SolarFlow's German DTC site to €5M in first-month sales and ranked TOP 3 on Kickstarter with multiple crowdfunding wins.

EXPERIENCE

Work Experience

2025/03 – 2026/06MARSTEK
Overseas Marketing Director
  • Led product marketing (PMKT), global integrated marketing communications (Global IMC), global exhibitions, visual design and official website operations, orchestrating five key functional teams to drive brand growth and revenue acceleration.
  • Strategic Leadership: Aligned integrated digital strategy across product marketing, IMC, global exhibitions, visual design and web operations with business goals and market opportunities.
  • Team Development: Managed, mentored and grew a high-performing team of 20+, focused on product launches, omnichannel online & offline campaigns, brand storytelling and KOL conversion optimization.
  • Brand Innovation: Directed visual and creative direction to elevate brand image and ensure consistency across all digital touchpoints.
2021/12 – 2024/12Zendure
Senior Overseas Integrated Marketing Manager · Shenzhen (Nanshan)
  • Performance Excellence: Leveraged analytics (KOL spend ROI, user engagement) to optimize channel mix, budget allocation and campaign ROI.
  • Cross-functional Collaboration: Partnered with sales, product and tech teams to deliver a seamless customer experience and agile go-to-market strategy.
  • Global Strategy & Execution: Owned global IMC strategy for new product launches as core driver, managing design, communications, GTM, product, manufacturing, logistics, finance and CS; accountable for the full funnel and final ROI.
  • Million-dollar Crowdfunding Launch: Led the end-to-end crowdfunding launch of SuperBase V, achieving $5.39M on Kickstarter — #3 platform-wide in 2022.
  • 0-to-1 Regional Hit: Built SolarFlow balcony energy storage German DTC launch from scratch, connecting product definition, supply chain, channels and communications to deliver €5M in first-month sales and pioneer the balcony storage category in Europe.
  • Insight-driven Marketing: Owned overseas user research (prospect studies, in-depth product interviews, home visits) and translated needs into precise positioning and messaging.
  • Global Brand Building: Planned and executed 23 exhibitions across Europe, the Americas, the Middle East and South Africa in 2023, lifting brand awareness in target markets.
2019/09 – 2021/10Ningxia Jodian E-commerce
Global Expansion Manager · Yinchuan (Xixia)
  • Brand Strategy Partner: Partnered with CIGA Design on go-global strategy, co-building a global sales ecosystem from scratch spanning crowdfunding, Amazon and DTC.
  • Team Building: Assembled and led a 15-person dedicated team, established standardized launch and channel ops processes in close collaboration with the brand.
  • Crowdfunding Breakthrough: Operated overseas crowdfunding end-to-end, raising $4M cumulatively and achieving global cold-start with first core users and market buzz.
  • Amazon Breakthrough: Built the Amazon channel team, store ops and sales growth within 6 months, scaling sales from 0 to $1M and securing a core online channel.
2016/03 – 2019/08WooSpace/inDeco
Marketing Manager · Beijing (Chaoyang)
  • Integrated Marketing & Monetization: Owned brand partnerships, content, events and website; innovatively turned venue resources into a viable business model that directly contributed revenue.
  • Landmark Events: Conceived and executed a 1,000-person anniversary, a 550+ paid-user "Wujie Academy" and funding roadshows that drove user and investor attention.
  • Platform Model: Hosted 300+ third-party events at scale, turning brand spaces into an industry hub that monetized while establishing category leadership.
2015/03 – 2016/0336Kr
Event Operations · Beijing (Haidian)
  • Brand Build-out: Built and ran startup-education brand "KrLass" end-to-end — course product planning, new-media content ecosystem and equity-crowdfunding community events.
  • Curriculum Delivery: Planned and ran 3 quarters / 48 hours of offline courses plus 7 online micro-lectures, building an integrated teaching model.
  • New Media: Built and independently ran the brand's WeChat account — VI design, content planning, original deep-dive articles across product, ops, team and funding.
  • Offline IP: Planned and ran 2 large equity-crowdfunding "Venture Tours", averaging 200 investors per event, linking startups with investors.
2014/02 – 2015/03BlueFocus Group
Account Executive · Beijing (Chaoyang)
  • Content Operations: Planned minimal-icon knowledge posts and trending copy for YHD.com's WeChat, lifting stickiness and sharing.
  • User Growth & Engagement: Drove activity and UGC via WeChat interactive campaigns, growing followers steadily.
  • Integrated Marketing & Conversion: Ran large online events like "Guinness" for YHD.com, converting social traffic into site sales.
  • Brand Campaigns: Built Lenovo campaigns like "Shoot the Guys" and "Elite Winter Promo", strengthening target-audience influence.
2012/09 – 2012/12Ogilvy PR
New Media Operations Intern
  • SEIKO Weibo Full Account: Independently ran SEIKO's official Weibo — content, copy, fan interaction, reputation monitoring; planned 2 online campaigns, growing followers 20% in 3 months against the trend.
  • Doublemint Social IMC: Supported the official Weibo, leading creative content (Rage Comics, GIFs, short videos) that boosted fun and interaction and drove offline event traffic.
  • Nestlé Sentiment System: Built Nestlé's social sentiment monitoring, screening 2,000+ Weibo daily, flagging risks with twice-daily alerts; authored monthly reports across 22 sub-brands for senior decisions.
SELECTED PROJECTS

Selected Projects

KICKSTARTER CROWD FUNDING · 2022
$5.39M
SuperBase V Overseas Crowdfunding

World's first plug-and-play home energy storage system. Led the end-to-end crowdfunding launch — design, communications, GTM, product, manufacturing, logistics, finance and CS — raising $5.39M and ranking #3 platform-wide on Kickstarter in 2022.

GERMAN DTC · 2023
€5M
SolarFlow Balcony Storage

Built a regional hit from 0 to 1, connecting product definition, supply chain, channels and communications to deliver €5M in first-month German DTC sales and pioneer the balcony storage category.

BRAND GO-GLOBAL · 2019–2021
$3.8M
CIGA Design Overseas Crowdfunding

As business & project manager, sourced and closed the partnership, leading Z-series ($2.7M) + X-series ($1.08M) crowdfunding totaling $3.8M to help the brand expand globally.

GROWTH CAMPAIGN · 2024
6,611
SolarFlow Annual Report

Planned and ran a German-user "Solar Annual Report" campaign, activating 6,611 users with 56% total open rate and 19% share rate, validating social-currency potential.

EDUCATION & LANGUAGES

Education & Languages

Education
Shandong University · 985 / 211
Marketing · Bachelor's
2009/09 – 2014/06
National Chi Nan University, Taiwan
International Business · Exchange
2011/02 – 2011/06
Languages
English
Business fluency · independently engages overseas clients and partners
Mandarin
Native · effortless communication