Samuel Yang · Global Marketing Leader

STRENGTHS · CORE EXPERTISE

Core Strengths

Global Marketing Expert

12 years of integrated marketing (6 years domestic + 6 years cross-border); career spanning startups, billion-yuan-scale companies and publicly listed firms. Focused on product launches, 0-to-1 brand building and user growth; projects led have generated over $15M in cumulative revenue.

Effective Leader

Managed cross-functional teams of 20+, spanning project management, overseas performance ads, PR, KOL, visual design and global exhibitions; successfully launched multiple hit new products and multiple million-dollar crowdfunding projects.

Data-driven Innovation

Skilled in user research and precision targeting; led the balcony energy storage product SolarFlow's German DTC site to €5M in first-month sales, ranking TOP 3 on Kickstarter.

Globally Mobile

Hold valid U.S. and German visas; traveled 3 months in the past year across 7 countries.

EXPERIENCE · WORK HISTORY

Work Experience

2025/03–2026/06 MARSTEK

Overseas Marketing Director

Led product marketing (PMKT), global integrated marketing communications (Global IMC), global exhibitions, visual design and official website operations, orchestrating five key functional teams to drive brand growth and revenue acceleration.
Strategic Leadership: Aligned integrated digital strategy across product marketing, IMC, global exhibitions, visual design and web operations with business goals and market opportunities.
Team Development: Managed, mentored and grew a high-performing team of 20+, focused on product launches, omnichannel online & offline campaigns, brand storytelling and KOL conversion optimization.
Brand Innovation: Directed visual and creative direction to elevate brand image and ensure consistency across all digital touchpoints.

2021/12–2024/12 ZENDURE

Senior Overseas Integrated Marketing Manager · Shenzhen (Nanshan)

Performance Excellence: Leveraged analytics (KOL spend ROI, user engagement) to optimize channel mix, budget allocation and campaign ROI.
Cross-functional Collaboration: Partnered with sales, product and tech teams to deliver a seamless customer experience and agile go-to-market strategy.
Global Strategy & Execution: Owned global IMC strategy for new product launches as core driver, managing design, communications, GTM, product, manufacturing, logistics, finance and CS; accountable for the full funnel and final ROI.
Million-dollar Crowdfunding Launch: Led the end-to-end crowdfunding launch of SuperBase V, achieving $5.39M on Kickstarter — #3 platform-wide in 2022.
0-to-1 Regional Hit: Built SolarFlow balcony energy storage German DTC launch from scratch, connecting product definition, supply chain, channels and communications to deliver €5M in first-month sales and pioneer the balcony storage category in Europe.
Insight-driven Marketing: Owned overseas user research (prospect studies, in-depth product interviews, home visits) and translated needs into precise positioning and messaging.
Global Brand Building: Planned and executed 23 exhibitions across Europe, the Americas, the Middle East and South Africa in 2023, lifting brand awareness in target markets.

2019/09–2021/10 NINGXIA JODIAN E-COMM

Global Expansion Manager · Yinchuan (Xixia)

Brand Strategy Partner: Partnered with CIGA Design on go-global strategy, co-building a global sales ecosystem from scratch spanning crowdfunding, Amazon and DTC.
Team Building: Assembled and led a 15-person dedicated team, established standardized launch and channel ops processes in close collaboration with the brand.
Crowdfunding Breakthrough: Operated overseas crowdfunding end-to-end, raising $4M cumulatively and achieving global cold-start with first core users and market buzz.
Amazon Breakthrough: Built the Amazon channel team, store ops and sales growth within 6 months, scaling sales from 0 to $1M and securing a core online channel.

2016/03–2019/08 WOOSPACE / INDECO

Marketing Manager · Beijing (Chaoyang)

Integrated Marketing & Monetization: Owned brand partnerships, content, events and website; innovatively turned venue resources into a viable business model that directly contributed revenue.
Landmark Events: Conceived and executed a 1,000-person anniversary, a 550+ paid-user "Wujie Academy" and funding roadshows that drove user and investor attention.
Platform Model: Hosted 300+ third-party events at scale, turning brand spaces into an industry hub that monetized while establishing category leadership.

2015/03–2016/03 36KR

Event Operations · Beijing (Haidian)

Brand Build-out: Built and ran startup-education brand "KrLass" end-to-end — course product planning, new-media content ecosystem and equity-crowdfunding community events.
Curriculum Delivery: Planned and ran 3 quarters / 48 hours of offline courses plus 7 online micro-lectures, building an integrated teaching model.
New Media: Built and independently ran the brand's WeChat account — VI design, content planning, original deep-dive articles across product, ops, team and funding.
Offline IP: Planned and ran 2 large equity-crowdfunding "Venture Tours", averaging 200 investors per event, linking startups with investors.

2014/02–2015/03 BLUEFOCUS GROUP

Account Executive · Beijing (Chaoyang)

Content Operations: Planned minimal-icon knowledge posts and trending copy for YHD.com's WeChat, lifting stickiness and sharing.
User Growth & Engagement: Drove activity and UGC via WeChat interactive campaigns, growing followers steadily.
Integrated Marketing & Conversion: Ran large online events like "Guinness" for YHD.com, converting social traffic into site sales.
Brand Campaigns: Built Lenovo campaigns like "Shoot the Guys" and "Elite Winter Promo", strengthening target-audience influence.

2012/09–2012/12 OGILVY PR

New Media Operations Intern

SEIKO Weibo Full Account: Independently ran SEIKO's official Weibo — content, copy, fan interaction, reputation monitoring; planned 2 online campaigns, growing followers 20% in 3 months against the trend.
Doublemint Social IMC: Supported the official Weibo, leading creative content (Rage Comics, GIFs, short videos) that boosted fun and interaction and drove offline event traffic.
Nestlé Sentiment System: Built Nestlé's social sentiment monitoring, screening 2,000+ Weibo daily, flagging risks with twice-daily alerts; authored monthly reports across 22 sub-brands for senior decisions.

SELECTED PROJECTS

Selected Projects

KICKSTARTER · 2022

$5.39M

SuperBase V Overseas Crowdfunding

World's first plug-and-play home energy storage system. Led the end-to-end crowdfunding launch — design, communications, GTM, product, manufacturing, logistics, finance and CS — raising $5.39M and ranking #3 platform-wide on Kickstarter in 2022.

GERMAN DTC · 2023

€5.0M

SolarFlow Balcony Storage

Built a regional hit from 0 to 1, connecting product definition, supply chain, channels and communications to deliver €5M in first-month German DTC sales and pioneer the balcony storage category.

BRAND GO-GLOBAL · 2019–2021

$3.8M

CIGA Design Overseas Crowdfunding

As business & project manager, sourced and closed the partnership, leading Z-series ($2.7M) + X-series ($1.08M) crowdfunding totaling $3.8M to help the brand expand globally.

GROWTH CAMPAIGN · 2024

6,611

SolarFlow Annual Report

Planned and ran a German-user "Solar Annual Report" campaign, activating 6,611 users with 56% total open rate and 19% share rate, validating social-currency potential.

3.5M

SPORT SPONSORSHIP · 2023

MOTOGP-MOTO 3 Sponsorship

Planned the 2023 MOTO3 BOE Team title sponsorship under MOTOGP, driving 3.5M total online engagement across the event. Co-hosted trackside offline events with the rider to reach potential local users.

Core Strengths

Work Experience

Selected Projects

Events / Exhibitions / Launches

Education & Languages